Case Study: Circle In A Square Counseling’s Transformation with Social B Psych

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Circle In A Square Counseling, a private therapy practice in Lacey, Washington, started as a solo practitioner struggling to attract consistent new patients despite providing excellent care to the BIPOC, Military, and LGBTQIA+ communities. The founder spent countless hours trying to manage social media, create content, and develop marketing materials, taking valuable time away from patient care. Their DIY marketing efforts resulted in inconsistent messaging and poor online visibility, making it impossible to scale beyond a single provider.
 

Social B Psych's Solution
 

Social B Psych developed a comprehensive growth-focused marketing strategy:

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• Advanced SEO optimization targeting specialized therapy services for underserved communities

• Strategic Google Ads campaigns designed to capture high-intent searches for virtual therapy

• Sophisticated referral email marketing system to build professional partnerships

• Coordinated social media campaigns highlighting their specialized expertise

• Scalable content marketing strategy that could support multiple providers

 

Results After Partnership
 

• Practice expanded from 1 to 28 therapists through sustained growth and demand

• Daily flow of new patient inquiries via website 

• New patient inquiries increased by 65% through targeted advertising campaigns reaching individuals actively seeking virtual therapy services

• Social media presence grew with consistent, professionally-created content that resonated with their target communities. The strategy was not to accumulate likes or followers, but to show consistency in content across marketing channels. 

• Administrative time spent on marketing decreased by 85%, allowing the owner to focus entirely on practice expansion and therapist recruitment

• Practice revenue increased exponentially to support a team 28 times larger than the original solo practice
   

The practice transformed from a struggling solo operation to a recognized leader in providing culturally competent mental health services. Their consistent, professional marketing presence established them as the trusted resource for specialized therapy services across Washington state and beyond.
 

"Social B Psych didn't just help us grow—they made our vision of serving underrepresented communities at scale a reality. From one therapist to 28, our impact has been life-changing." - Juanita Evans, Owner Circle In A Square Counseling 

 

The Social B Psych Advantage

Social B Psych's success stems from their unique understanding that behavioral health marketing requires a different approach than generic healthcare marketing. Our team recognizes the sensitivity required when reaching individuals seeking mental health support and creates campaigns that build trust rather than simply drive clicks.

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Our comprehensive onboarding process includes a marketing assessment, strategic onboarding session, and detailed strategy presentation before implementation begins. This ensures every campaign aligns with the practice's values, target demographic, and growth objectives.

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Social B Psych's specialized marketing solutions are transforming how small mental health practices connect with their communities and grow their patient base. By combining behavioral health expertise with proven digital marketing strategies, practices can achieve sustainable growth while maintaining the quality care their patients deserve. The results speak for themselves: more patients, better outcomes, and strategic marketing that actually works.

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For mental health practitioners ready to focus on what they do best—helping patients—while leaving the marketing to behavioral health experts, Social B Psych offers a proven path to practice growth and community impact.